Now that I am the publisher of a newspaper, thoughts turn to publishing books. At this point in history, when the biggest revolution since the printing press is getting underway, it is not as vanity driven as it sounds.
It may be a little premature because although 'Last Tango in Buenos Aires' is finished (the book and the screenplay jaja), now that it has come back from advance readers, the torturous process of editing and re-drafting begins. I wonder if people really are aware of the graft that goes into writing a book. There are none on the shelves that have been written without major re-writes, tweaks and twinges.
Scoring a major publisher in the world of celebrities as authors and diminished advances seems redundant now. Most of what the reader is paying for is cartons of books sitting in distributor's warehouses, the endless trucking back and forth of returned and remaindered books and the 25% that go to the pulping machine. Surely POD makes more sense, ecologically and financially for the author. And if you use POD why do you need a publisher?
Vanity (or Self) Publishing has a very dirty name and in many cases it should but in many others, the bad rep derives from publisher's spin. As in the music industry, publishers will go out of business if the lunatics start taking over the asylum. In centuries past, the only way onto a book shelf was through the closed doors of the publishing industry. Now with internet marketing and foruming and the Kindle, the reader will have more opportunity to find the book they really want.
I remember when I first came to Buenos Aires, there were virtually no books on the city or country. 'Bad Times in Buenos Aires' seemed as though it was written by someone in a different place entirely, so negative was its writer. I suffering the first pangs of infatuation with the city had yet to see how right she was. And for tango, I could only find Marina Warner's heinous concoction, so badly written it proves publishers know nothing.
Now I could Google or Amazon search and books about my chosen subject would be instantly downloadable. You don't want a major publisher to work POD, with typical greed they are charging more for electronic books than printed ones. And if you load it yourself and you do it professionally - reader and author come out ahead. Where's the downside?



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